The study aims to investigate the construction of meaning in men around age 30 regarding sensitive subjects such as health and illness. Using the Sense-Making Approach as presented by Brenda Dervin on 3 interview subjects, the possible obstacles and resources in the exchange of health-related perspectives between men are analyzed and discussed. The resources "Low chance of reencounter", "trust" and "relevance" are shown to be recurring across respondents as a way of bridging their understanding of the gap "fear of backfire". Furthermore, the study points to a correlation between the bridge "trust" and respondents views of familiar vs. unfamiliar. In this regard, respondents show willingness to communicate openly to unfamiliar relations to the same degree that they communicate with closer relations. Thus, the study provides grounds for further analysis of the different resources' internal relationships and how they can be practically applied to communication strategies which aim to target the middle aged male demographic.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Bachelor|
|Udgivelsesdato||18 dec. 2016|