This semester project from Roskilde University, psychology department, is named “Lydighedseksperimentet og Nudging - to sider af samme sag” (2018) and is written by Charlotte Skjoldager Hansen, Emma Lykke Høy, Frederikke Andrea Fynbo Stendal, Josephine Alpy Midskov og Mathilde Høi Justesen.
We have observed that nudging has become an increasingly used buzzword when it comes to changing human behavior. Nudging is a gentle “push” in changing behavior in a direction that benefits humans health, wealth, and happiness, and thus focus is on creating better lives.
In this regard we explore a nudge from 2015 created by Sundhedsstyrelsen on the platform Sundhed.dk. The nudge is a pop-up-box that encourages users of the platform to register themselves in the organ donor registry.
We further explore how the seemingly innocent nudge can be compared to the highly controversial obedience experiment carried out by Stanley Milgram in the 1960’s. In the experiment Milgram explores how subjects are willing to inflict pain by electric shock to other subjects under the influence of authority.
The nudge and Milgrams experiment are carried out differently, but through our analysis we find that authority and obedience play great roles in the nudge. This can complicate the transparency and ethical elements of the nudge. Furthermore, when using terms from nudging we find that Milgrams experiment have elements of nudging and thus our theory that the nudge and experiment can be compared is realized. We conclude that the nudge from Sundhedsstyrelsen is ethically problematic, and should be altered if carried out again.
|Uddannelser||Psykologi, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||29 dec. 2018|