This thesis examines in what way The European Capital of Culture programme has become a significant catalyst for culture led regeneration. Including whether the event has developed beyond its mainly cultural origins to form an important part of urban economic and reconstruction strategies for cities in Europe. The thesis is based on a case study of Aarhus as a Culture Capital in 2017, and seeks to understand whether Aarhus is an example of the tendencies observed within the development of the event.
In order to understand the ramifications of this, a literature review is conducted with the aim of giving a brief account of the background and the development of the European Capital of Culture and Place Branding strategies within the concept. The paper then considers a variety of critical approaches to the commodification of culture and cultural economy, alongside a brief introduction of the shift from managerialism to entrepreneurialism in urban governance. From this outset the analysis takes aim at exploring the extent to which the planning of the Cultural Capital event in Aarhus is based on economic development and growth strategies, in order to attract cultural visitors. Thence a discussion elaborates on how the instrumentalization of culture has the effect of marginalizing or displacing local cultural organizations in Aarhus. This includes the rationales of different cultural producers in Aarhus, and how they experience the planning process within the Cultural Capital event.
The conclusion is that Aarhus is using the European Capital of Culture title to brand the city internationally and hereby attract inward investment to stimulate the economic development. This way of using culture as a strategic weapon keeps out the small experimenting cultural institutions which undermines the distinctive and unique production of culture in Aarhus.
|Uddannelser||Plan, By og Proces, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||30 maj 2018|
- Europæisk Kulturhovedstad 2017
- Kulturel økonomi
- Lokal kultur
- Place Branding
- Institut for X
- Bora Bora