This rapport examines LO’s political communication on Facebook, to further understand which strategic communication tools, LO should use in order to achieve a higher degree of political influence. Through a thematised analysis of two interviews with Søren Gisselmann from LO and Rasmus Jønsson, respectively, the articulation the usability of Facebook as a political communication tool, is examined. The overall articulation is compared to traditional communication theory on dialogue. Both Brenda Dervins communication ideal and Everett Rogers diffusion theory is included in collaboration with concepts as target group and perception of relevance. The conclusion of the rapport is that Facebook represents an indirect form of political influence and that LO can increase their political influence through Facebook by heightening their focus on involvement in dialogue on Facebook. This conclusion leads to the recommendations that this involvement can be obtained by first subdividing their facebook-site into smaller, but natural communities of interest and by associating a so called ‘change-agent-aide’.
|Uddannelser||Basis - Samfundsvidenskabelig Bacheloruddannelse, (Bachelor uddannelse) Basis|
|Udgivelsesdato||21 jun. 2012|
- Rasmus Jønsson
- Katrine Thielke