This thesis examines the phenomenon of live podcast, focusing on the characteristics of the audience that participates in live podcasts in Denmark, and why they choose to do so. The primary study took place during four live podcasts at Bremen Theatre in Copenhagen in 2018 where more than 1,400 respondents answered surveys about live podcasts. The empirical data collected has helped outline which audience segment participates in this particular type of live podcasts and, by using the Uses and Gratification theory, investigate why this particular segment participates in live podcasts.The thesis includes theorists such as Bourdieu, Cova & Cova and Lønstrup to examine whether podcasts can be considered a digital community, and based on the theorists Benjamin and Scannell, the thesis attempts to clarify how it differs for the recipient to listen to a podcast and experience a live podcast.The results of the thesis show that the live podcasts audience is largely composed of young highly educated people who are interested in culture and who are frequent podcast users. They choose to participate in live podcasts because it adds an extra dimension to the podcast phenomenon, to get closer to the podcast and to experience it at the moment. In a growing digitalized consumer society, live podcasts meet the need for digital communities to periodically transform into currently-in-sync physical communities. The live podcast creates a more present experience than hearing a podcast digitally, thereby (re)establishing an aura. The live podcast helps to (re)create an aura at a time when the media auditory use becomes more individualized and digital.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) KandidatDansk, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||2 maj 2019|
|Vejledere||Nalle Peter Ben Kirkvåg & erik svendsen|
- (gen)skabe aura
- Uses and gratification
- Podcast Festival