Slacktivism is a key concept for the new form that activism has taken on social media platforms. It is about achieving a change in a political, social or cultural sphere through the virtual sphere. This notion is often associated with a negative connotation, since slacktivism relates to a lack of ‘real’ action. This particular research has selected a specific case: the problematic situation concerning refugees having very restrained access to education in Denmark. This topic will function as the subject for analyzing the activism or the lack thereof by the students in Denmark. Through our video #LikesAreNotEnough, which depicts a possible solution to the problem thanks to a campaign of ‘likes’ on Facebook which turns out to be fake, we have studied the response of our target audience and launched the message that it is not enough to be active on social media platforms if you want to help make a political or social change. After watching the mockumentary-style video, the chosen audience contributed with some ideas that may help our campaign to combat slacktivism and encourage action. Thus, the study analyzes the communication problem of slacktivism, how the video #LikesAreNotEnough fights it and how the campaign is received by the public.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Bachelor el. kandidat|
|Udgivelsesdato||17 dec. 2015|
|Vejledere||Remzi Ates Gürsimsek|