Lejeloven i lommen

Adam Borch Jacobsen, Kristina Egholm Rove, Lotus Isabella Søberg Gregers & Marie-Louise Uldall Petersen

Studenteropgave: Semesterprojekt

Abstrakt

There is a rising problem with housing shortage in Copenhagen. This leads to problems with dodgy contracts, illegally high rent and poor conditions for tenants. The study revolves around a prototype of an application we made for an organisation called Lejernes Landsorganisation Hovedstaden, with the purpose to spread knowledge about the landlord-tenant law and thereby help the tenants. The study therefore investigates the reception of the app by using Kim Schrøders multidimensional model. To define our target group we’ve used statistics from Danmarks Statistik and Preben Sepstrup’s five characteristics used in segmentation of target groups. Within this target group we have selected nine informants, who through qualitative interviews will be our source of data. The research has taken us through the works of Manuel Castells, Andrew Schrock and Stine Lomborg to understand how the target group behaves with smartphones. To obtain insight in their individual situations we’ve used Henrik Dahl. Through our research we found that use of the LLO application is very individual and Castells theory is not quite up to date since there might have been a shift in paradigm in mobile usage. Furthermore results show that LLO should be aware of misreading of the application, in terms of economic favourability and the fact that people are willing to pay what they believe is right, disregarding the law. Although there were different receptions of the app, the informants can see certain purposes in using the application.

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
SprogDansk
Udgivelsesdato22 jan. 2016
VejledereTroels Fibæk Bertel

Emneord

  • Mobilemedier
  • Målgruppeanalyse
  • Kommunikation
  • Receptionsanalyse