Kultur til et godt liv - En retorisk undersøgelse af mødet mellem logikker i et tværsektorielt samarbejde

Aasbjerg Thygesen, Lina Marie, Anne Gade Bjerrum & Emilie Munck

Studenteropgave: Speciale


The use of art and culture to create social change in cross-sectoral collaborations, is rising. During our pre-examine of this field we have found, that there are a multiplicity of logics regarding how art and culture can improve social change in collaborations like these. The aim of this case study is to understand, how different actors navigate rhetorically in a cross-sectoral collaboration with a multiplicity of logics concerning, what art and culture can do in terms of improving change for socially vulnerable young people. More specifically, we have investigated the project “Kultur til et godt liv”, which is founded and funded by The Bikuben Foundation. “Kultur til et godt liv” is a partnership between The Bikuben Foundation, The Center for Youth Research, who investigate the effects of the projects, and three cultural partners; KBH+, C:NTACT and Opgang2. We examine the rhetoric of the 5 partners in “Kultur til et godt liv”, and adopt a social constructivist approach in this thesis regarding logic construction, reconstruction and navigation within different, and sometimes conflicting, logics. As the theoretical field within organizational logics has a more collectivistic approach, we, on the base of our findings in our empirical material, advocate for the need of defining a more dualistic definition of logic construction and reconstruction. To examine both the individual and the collective construction of logics, we analyze our empirical material with Gabrielsen’s (2014) analytic approach of topical criticism, making a topic-catalogue, to create an understanding of where our informants draw their argumentation. Furthermore, we conduct another rhetorical analysis based on Werner & Cornelissen’s (2014) framing theory, to understand, how our informants navigate through the use of framing within the topic-catalogue. We find, that the partners in “Kultur til et godt liv” navigate within different logics through frame blending and frame shifting, knowing which discourses are available and beneficial in their argumentation. Through the analytic approach of our dualistic perspective on the concept of logic, we find, that the partners in their argumentation manage to create some linguistic links between seemingly incompatible logics by either frame blending or –shifting and drawing on discursive opportunities, or on the other hand keep away from discursive danger zones. Actors can utilize such discursive opportunities and danger zones through an understanding of the discursive keywords in the field within the collaboration. This shows, that the partners are able to relate to different types of logics at once. For this reason, we wish to draw attention to the fact, that logic construction -reconstruction, -understanding and -use is more dynamic and situated, than what is argued in the articles about organizational logics as it is today.

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato28 jun. 2016
VejledereNicolaas T.O. Mouton


  • Theater
  • Argumentation
  • organizational logics
  • Logics
  • Rhetoric
  • Foundation
  • Cultural organisations
  • Cross sectoral collaborations
  • Topic
  • Framing
  • Culture
  • Communication