Kreativitet skaber vækst

Fabian Uth Nielsen & Jesper Ravn-Jensen

Studenteropgave: Masterprojekt


In the wake of the recently presented main rapport that is developed by the Team for Progress in creative businesses (Da. Vækstteamet for kreative erhverv) to the Danish Ministry of Business Affairs (Da. Erhvervsministeriet), the intentions for this project is to delineate the rapport’s inherited paradigms of experience economy and Danish businesses social responsibilities in relation to the rapport’s targeted areas that are in need of extra efforts. Though the explicit goal for the rapport is to create growth through further cooperation and strategies for innovation, competency development and export we find that the rapport has underlying resemblances with experience economical approaches that are based on the inclusion of user experiences and thinking about business of more than commodities, goods and services. Today’s Danish and Western business environments also make claims of sustainable and social responsibilities that are integrated in most businesses purpose and reasons to exist. Therefore, this project have undertaken an analysis of the rapport for progress and small business owners in Denmark to conclude how modern creative business operations - that are affected by tendencies of economy experience and increased sustainable social responsibilities – aligns with the overall purpose of the rapport by the Team for Progress in creative business.

UddannelserVirksomhedsstudier, (Bachelor/kandidatuddannelse) Kandidat
Antal sider57
VejledereJacob Dahl Rendtorff