This project involves a campaign for children who have cancer, developed during the work-shop “skrift/billed” in Communication. The campaign is named “Kræft er heller ikke for børn” and was created to increase the donations towards cancer research amongst children. The project also contains a qualitative research regarding the opinions of the target group concerning the products of the campaign. The purpose of the qualitative research was to op-timize the products the campaign consists of. Furthermore the research was accomplished to make sure that the campaign contains a potential to enlighten about the almost 200 children, in Denmark only, living with cancer and to make people donate. This was done to guarantee that the products of the campaign would create a curiosity and to initiate a sustained attention of the target group. It was concluded that the products of the campaign was impactful in reaching its purpose considering the pictures of children, the bright colours and the personal stories within the brochure.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Bachelor el. kandidat|
|Udgivelsesdato||23 jan. 2014|
|Vejledere||Sanne Margrethe de Fine Licht Raith|
- Windahl og Signitzer