Kommunikation om anerkendelse: Det koster ingenting at give et smil

Rosa Richter Engholm Sørensen, Maj Wiben Ebbekær, Eyðvør Rúnadóttir á Dunga, Christian Storm Larsen & Maria Dalby Kamper

Studenteropgave: Fagmodulprojekt


This project investigates a communication campaign made up by two videos about homeless “Hus Forbi” sellers. The videos are made by five students at Roskilde University and the thought process behind the videos is presented by the use of Everett M. Rogers’ ‘opinion leaders’ among others. The project further examines how the two videoes can help the intended audience reflect on how they meet homeless Hus Forbi sellers on the street, and if the videos create a more nuanced view of the homeless. This will be examined by using Kim Schrøders ‘reception theory’ to analyse the reception of the videos in a focus group interview. Furthermore, ‘spreadability’ by Henry Jenkins, Sam Ford and Joshua Green will be reflected upon. This results in a discussion based on both the analysis and the aforementioned interview where the focus lies in examining what the two videos contribute with, and in addition it will be discussed and reflected upon how the campaign continuously could proceed. The project concludes that the videos compliment each other and both have the possibility to make the intended audience reflect on their interaction with the homeless.

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Bachelor
Udgivelsesdato2 jan. 2020
Antal sider42
VejledereKim Sandholdt


  • Hus Forbi
  • hjemløse
  • hjemløshed
  • receptionsanalyse