This project investigates to what extent Klout – as an intermediary platform between companies and consumers – can be argued to be of innovative character within online present marketing, by critically analysing Klout through general theories and notions regarding online present marketing and social psychological aspects of consumer behaviour. The findings are depicted in a model, which illustrates that Klout enables companies to reach a vast amount of consumers online by gathering a great amount of information on Klout.com, thus calculating the users’ score, helping companies to locate a suitable Klout user to review their products. It is concluded that Klout is innovative to the extent that it improves the relationship between companies and consumers and evolves theories applicable to present marketing, though not sufficient to Klout.
|Uddannelser||Basis - International Humanistisk Bacheloruddannelse, (Bachelor uddannelse) Basis|
|Udgivelsesdato||14 dec. 2012|
- Social Platform
- Online Present Marketing
- Present Marketing