KLIKINDHOLD & KVALITETSINDHOLD - En komparativ analyse af journalisters og brugeres selvforståede opfattelse af det gode, digitale magasinstof på ALT.dk

Kicki Elisabeth Thomsen

Studenteropgave: Speciale


This master thesis aims to explore journalists and users self-understood perception of good, editorial content on the Danish digital magazine for women, ALT.dk. It also seeks to explore what controls and determines these perceptions. The study consists of a review of research conducted respectively on women’s magazines on print, online news-journalism and digital magazine-journalism, as the research field on digital magazine-journalism is a rather limited today. This provides context and research based hypothesis for analysing six qualitative interviews with three journalists and three users of ALT.dk. The empirical data is understood through Pierre Bourdieu’s theoretical framework on field theory to investigate reasons and motivations for defining, producing and consuming high-quality magazine content for women. The thesis’ analysis is divided into three parts. The first focusses on what good content is said to be by both journalists and users, and why. The second part explores the conception of users more detailed. Both journalists’ views and opinions on the users, and the users comprehension on themselves as users is explored. The third part sums up what the specific field of digital magazine-journalism for women on ALT.dk looks like. It outlines the positions and hierarchy among the journalists, places the users’ position in relation hereto, and seeks to pinpoint some of the power struggles happening on the field trying to define good journalism. The study finds that journalists and users are in agreement about what good content on the site can be said to be, but also that journalist thinks users want something different then what they themselves see as quality content. The study reveals that the interviewed users distinguishes between content, they see as good, and what they primarily use the site for, and content they spontaneously click on out of curiosity, but not necessarily see as quality content. The study finds that the journalistic comprehension is based on misinterpretations and prejudices about the users partly formed by the heavy weighing on clicks as means of analysing what users want, and partly by the fact, that the editorial team have no real knowledge about the users or target audience. This results in guesswork and becomes a self-fulfilling prophecy, since they continue to see all clicks as demands, and therefore keep producing content, they believe to be unattractive and of less quality than both respondent groups actually want.

UddannelserJournalistik, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato28 jun. 2016
VejledereMads Kæmsgaard Eberholst


  • digital magasinjournalistik
  • magasinjournalistik
  • kvindemagasin
  • godt indhold