KeyHunt Branding

Annagrethe Heuser Mortensen, Mia Lundgaard Abrahamsen, Michelle Andersen Snitgaard, Sabrina Thomsen & Christian Daniel Koldbech

Studenteropgave: Semesterprojekt


This assignment will explore how KeyHunt, a Live Escape Game company, can make use of a special event-design in cooperation with a corporate sponsorship in order to communicate the qualities of KeyHunt. The assignment makes use of various performance design theories, including performance perspectives such as space, interactivity, and organization. Furthermore it explores the term dispersing which centers around how audiences expands a performance by talking about it even after the specific performance has happened. The project is based upon an event created by the authors in cooperation with KeyHunt and a Danish YouTube channel called Spilministeriet. In the aftermath of the event, we asked Spilministeriet to produce a video, where they would review our event. We have analyzed this video by Gillian Rose’s site of audiencing where the focus was on how an audience would perceive the visual material. The final conclusion and results of the project shows how an event-design in cooperation with a corporate sponsorship can be useful, when a company wants to communicate their qualities to a certain audience.

UddannelserPerformance-design, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
Udgivelsesdato28 maj 2016
VejledereAnja Mølle Lindelof


  • Korporativt sponsorat
  • Event-design
  • KeyHunt
  • Branding