Kawaii Culture's Relation To Women's Roles In Japan

Clara Qvist-Richards, Cecilie Nilherth Rasmussen & Luna María Ziirsen-Aineto

Studenteropgave: Fagmodulprojekt


This project investigates the relation between kawaii culture and the role of women in Japan and furthermore explores the themes of gender differences in relation to kawaii. We first and foremost describe the origin of kawaii and which place it has in Japan and its culture, especially in reference to women. Then we analyse through articles and books the effect of kawaii on Japanese femininity and how this relates to the expectation of women.
Furthermore, we analyse gender differences drawing a parallel to confucianism and how this still could be relevant for the role of a woman in contemporary Japanese society. Taking these into account we analyse our interviews in terms of the research conducted on kawaii. Analysing the gender differences and how our interlocutors each describe the role of a woman respectively.
A major focal point in our analysis of our interviews were applying the theory of Interpellation by Althusser hence analysing our interlocutors as interpellated subjects and their experiences as conformed by the Japanese society and culture. In our discussion we examine the variations of accumulated knowledge that could have been conducted in our project and we discuss the intricate place of kawaii in Japanese culture.
This made us reach the conclusion: Kawaii is deeply embedded into Japanese culture and contributes to the reinforcement of women as the inferior sex and therefore upholds the expectations and standards for women. Although this can be difficult to detect when living in the Japanese culture yourself as it has been woven into the societal and cultural structures of society and conclusively makes kawaii culture challenging to detect as a damaging phenomenon.

UddannelserKultur- og Sprogmødestudier, (Bachelor/kandidatuddannelse) Bachelor
Udgivelsesdato31 maj 2018
Antal sider26
VejlederePrem Poddar


  • Japan
  • Gender