Kan man dømme en bog på dens trailer? En undersøgelse af bogtraileren som medieform

Julie Fønskov Thorsen

Studenteropgave: Speciale

Abstrakt

In 2001 a patent application was filed to the United States Patent and Trademark Office. That patent sought to create “a method of advertising and promoting a book in a visual media,” which included “selecting at least one portion of the book” and staging a scene representing that content. Today the book trailer has become a treasured tool for book promotion in publishing houses, and the videos rarely stay inside the defined lines stated in the patent application. Often the book trailer as a media genre is discussed as a variant of its well-established cousin, the movie trailer. But there’s a fundamental difference between the two. While the movie trailer is pieced together from snippets of the actual source material, the book trailer must first translate the text-based original format into an (abbreviated) audiovisual form. This may be why the book trailer offers much more room for interpretation than its movie counterpart.

This paper explores the relationship between the book trailer and its associated book and focuses specifically on how it uses the video form’s visual and auditory features to immerse the viewer into the narrative and ultimately lead that person into choosing the book. The history of the book trailer is unfolded through theories on remediation and convergence culture, and the paper seeks to reach a comprehensive definition of the book trailer. Furthermore a book trailer typology is suggested as a means of sub-categorizing the genre’s various forms and functions.

The analysis of the study focuses on seven prototypical book trailers which are examined through Peter Brooks’ plot theory on design and intention in narrative. It is concluded that time as a means of building suspense is an instrument the book trailer, as opposed to the book, does not have available. Therefore, the book trailer must draw on other techniques to entice the viewer with a desire to know more about the narrative. Furthermore, as discovered when examining the potential future of the book trailer, it holds the potential of playing a more significant part in promotional campaigns. A focus on the book trailer as a book trailer could be the way forward in including stakeholders in the publishers’ communication and creating an interesting story world through strategies of transmedia storytelling.

UddannelserDansk, (Bachelor/kandidatuddannelse) Kandidat
SprogDansk
Udgivelsesdato28 jun. 2017
Antal sider77
VejledereLasse Horne Kjældgaard

Emneord

  • bogtrailer
  • peter brooks
  • remediation
  • convergence
  • plot