This paper investigates the Danish Cancer Society campaign “solkampagne” directed to a target group of young people in the age of 15-25 years. The campaign aims to communicate the importance of a ‘reasonable sun behaviour’. Based on a social constructivism approach. In the project we have made an analysis to identify which health literacy the Danish Cancer Society and the Danish Tanning Association have. We have tried to cover the health literacy of the target group based on two focus group interviews respectively in Hørning and Copenhagen. We have analysed the health literacies in a discussion to identify the compatibility with regard to the purpose of the Danish Cancer Societies campaign. The empirical evidence that underlies our analysis is the use of two focus group interviews and two research interviews with Line Rasmussen from the Danish Cancer Society and Henrik Marx from the Danish Tanning Association. For the purpose of analysing our empirical material we use different health concepts, which are constituted by the biomedical health concept, WHOs health and broad health promotion concept, Wackerhausens open health concept and Antonovskys Sense Of Coherence. In the project we arrive at the conclusion that the health literacies of the target group are in compliance with the health literacies of the Danish Tanning Association and the Danish Cancer Society, when elements of the broad concept of health are involved.
|Uddannelser||Sundhedsfremme og Sundhedsstrategier, (Bachelor/kandidatuddannelse) Bachelor el. kandidat|
|Udgivelsesdato||10 jun. 2013|
|Vejledere||Kristian Nagel Delica|
- Dansk Solarie Forening
- Kræftens Bekæmpelse