Københavns mangfoldighedskalender 2014

Clara Mygind, Kamille Bruun, Maria Topp Hansen, Lea Astrid Darmon & Sophie Graabirk

Studenteropgave: Semesterprojekt

Abstrakt

The purpose of this communication project is to investigate how The Municipality of Copenhagen can become more inclusive. Citizens with different cultures rarely mingle with each other. Therefore we see a need to create more openness and tolerance among the citizens because of the fact that Copenhagen is a culturally diverse city. This project’s message can be summed up by the following sentence: cultural knowledge leads to cultural understanding. Through a target group analysis we have selected a target group; mothers aged 30-40 years. The project's empirical data was produced through a focus group interview and furthermore our product, in the form of a calendar, was tested. We are using the philosophical hermeneutics theory as our theoretical scientific approach. This means that we as interpreters can’t free ourselves from the preconceptions we have about the target group. These are expressed in the form of hypotheses. Because the sociologist Pierre Bourdieu's theory about habitus is used, we have chosen to test if the interview’s informants’ life-worlds are consistent with the project's hypotheses. Further, we will through a reception analysis deduce how the calendar should be modified to match the target group's life-world

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
SprogDansk
Udgivelsesdato24 jan. 2014
VejledereYngve Søndergaard

Emneord

  • Kultur
  • Mangfoldighed
  • København
  • Filosofisk Hermenutik
  • Habitus