Journalistikkens nye frontkrigere

Frederik Buhl Kristensen & Johan Moe Fejerskov

Studenteropgave: Speciale


This master’s thesis explores how social media editors (SMEs) at Danish news media handle social media as Facebook and Twitter in the daily news process. We argue that journalists’ use of new technology, and not technology itself, changes journalism and thus employ Pierre Bourdieu’s field theory together with theories on news values in order to analyse both the practice of the SMEs, and how this practice transforms the field of journalism. The empirical material comes from ethnographic observations and interviews with SMEs working at four Danish news media: Ekstra Bladet, a tabloid national newspaper; Radio24syv, a public service radio station; TV 2, a national television station; and, a regional online newspaper. The thesis concludes that the SMEs’ pursuit of clicks and user reactions in the privatised sphere of Facebook radicalises and privatises the news criteria of identification at the expense of other traditional news values. This can be seen as a continued pull of the journalistic field towards the heteronomous, market dominated pole, led by the SMEs, who stand as a front figure at the border of the economic field.

UddannelserJournalistik, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato28 jun. 2016
VejledereHanne Jørndrup


  • Bourdieu
  • News values
  • Technology
  • Social media
  • News
  • Journalism
  • Facebook
  • Ethnographic field studies