Investing in sport: a rational economic choice?

Pierre-Valéry Jr Gaudeau

Studenteropgave: Semesterprojekt


This project contains the research area of sport business and focuses particularly on the economic investment in the sport area. I have chosen to highlight the theory through the example of football. It corresponds to the best-known and most highlighted sport in the world. Football is also still the sport privileged by the investors and handling a high quantity and value of money. The main issue is to discuss the rationality and the reasons why people should invest their money in the sport world. The conclusion concentrates on the possibility for sport to become the investment of the future. If nowadays sport is considered as a risky and unsure investment, when real estate is conversely considered as a value sanctuary, its situation may evolve in the future. The stake of the project resides in the comprehension of sport as an economical object. Evaluating the value and the prices in sport is one of the main challenge, but if it can be overcome, then there is no more main inabilities for sport to become a perfect target of investment. In order to answer the problem formulation, I have used theories on sport economics, primary and secondary data such as questionnaires and interviews and sportive examples.

UddannelserErhvervsøkonomi, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
Udgivelsesdato26 maj 2014
VejledereNolsoe Grunbaum & Niels Jr


  • Sport
  • investment
  • football
  • economy
  • rational
  • Business