This project examines Internet privacy and more specifically the understanding of Cookies on the Internet. To examine this new found phenomenon, we found it useful to employ a focus group interview which provided access to the respondents’ statements concerning Internet privacy and cookies, and how the respondents perceive the phenomenon. Prior to the project, two media products were developed with the purpose to inform High School students about cookies and Internet privacy and encourage them to monitor their cookie history. The respondents’ statements led us to investigate a privacy paradox.
Through the use of Kim Schrøder´s Reception Analysis, we gained insight into the respondents reception of the media products. Additionally, through the use of Norman Fairclough´s Critical Discourse Analysis, we found that a change in discourse regarding privacy can be argued; hence the digital age. A need for new ways to interact with the target group, through strategic communication, emerge when a change in hegemonic discourse seems to be occurring. Finally, the project examines whether or not the observed lack of privacy protection on the Internet is a problem that can be solved through communication strategies.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Bachelor|
|Udgivelsesdato||31 maj 2017|