Innovation og Socialøkonomi: Innovation and Social Economy

Mikkel Munksgaard Andersen

Studenteropgave: Semesterprojekt


This report seeks to understand how an organizational change process in the social economic organization Retro can be supported through process facilitation, portfolio analysis and market analysis. First, the project facilitates a workshop for Retro’s board members with the purpose of creating new visions and plans for the organization. This process uses methods from action research and takes theoretical point of departure in Dorothy Wardales “Effective Facilitation Model”. Following the results from this process, the report seeks to understand how the organization can increase their revenue through an optimization of their current products in their cafés, and selling new potential products. Retro’s current products are analyzed through the “Growth-Share Matrix” where statistical evidence about their sales and number of participants are used. Furthermore, the report analyses how Retro can sell their knowledge about social entrepreneurship. This is investigated through a market analysis using Porters “Five Forces” Model. The analysis concludes that to facilitate a change process that focuses on innovation and idea generation it is important to understand the organizational and social context around it. Furthermore, time flexibility combined with methods to engage participants and create mutual understanding are essential. The organization’s sales can be increased if it choses to invest in comedy-events, flea markets and unique parties. Furthermore, it can be profitable for Retro to sell their knowledge on social entrepreneurship and it is recommended that they investigate this opportunity further.

UddannelserBasis - Samfundsvidenskabelig Bacheloruddannelse, (Bachelor uddannelse) Basis
Udgivelsesdato21 dec. 2015
VejledereChristian Skjald


  • markedsanalyse
  • aktionsforskning
  • socialøkonomi
  • facilitering
  • porteføljeanalyse