Innovation in the Airline Market: A Comparative Study On Delta And Southwest

Yigit Gumus, Manuel Bejar, Maxence Malaquin, Valentin Vidon & Alexandre Wiibroe

Studenteropgave: Semesterprojekt

Abstrakt

The entrance of low cost airline companies in the airline market has increased the competitiveness of the airline industry, causing a high specialization to segment and differentiate from their competitors. The specialization has caused a redefinition of their business models, simplifying their organization, and focusing only on their profitable strengths. We believed with such radical measures that companies would emphasize upon innovation as their way to add value to the company. The aim of the project has been to analyse the influence of innovation on the competitive airline market between high profile and low cost airlines companies´ business model. Through our comparative case study we found that the two companies seemed were different at first sight however, they were remarkably similar based upon the innovation indicators in their annual reports.

UddannelserVirksomhedsledelse, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
SprogEngelsk
Udgivelsesdato24 maj 2013
VejlederePoul Wolffsen

Emneord

  • innovation
  • entrepreneurship
  • strategy
  • airline