This thesis is a part of investigation to explain the relationship between information technology and innovation. MORSA ,Mobile Optimized Restaurant Service Application, was developed as a means of information technology by upgrading with new features comparing with currently existing online application service for restaurant businesses. With the help of MORSA,this research was conducted by examining its potentiaily to explain the relationship with different types of innovations. Moreover, different qualitative interviews with restaurant business persons and focus group was conducted to gather users views and evaluation on MORSA to search for its strength on inducing innovations on Restaurant businesses. To measure the potential, MORSA was exaimine through different types of innovation theories and did evaluation on its various new features which are completely new and it is assumed that MORSA is capable to provide new services to customers as well as to businesses and induce innovations.
|Uddannelser||Datalogi, (Bachelor/kandidatuddannelse) KandidatErhvervsøkonomi, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||28 apr. 2014|
|Vejledere||Flemming Sørensen, John Patrick Gallagher & Torben Braüner|