Il futuro é passato qui - Ideal university and real university

Kristel Pent

Studenteropgave: Speciale

Abstrakt

The integrated thesis “Il futuro é passato qui” investigates the historical development of the classical university idea and brand and the differences and similarities between the idea and brand of a classical and an alternative university based on university history and interviews with academic employees. The alternative university is exemplified by Roskilde University (RUC). Brand is defined as a combination of added value, identity and reputation.

UddannelserKommunikation, (Bachelor/kandidatuddannelse) KandidatHistorie, (Bachelor/kandidatuddannelse) Kandidat
SprogEngelsk
Udgivelsesdato3 mar. 2009
VejledereHans-Åke Persson & Francesco Lapenta

Emneord

  • RUC
  • university history
  • brand
  • idea of the university
  • interviews