The integrated thesis “Il futuro é passato qui” investigates the historical development of the classical university idea and brand and the differences and similarities between the idea and brand of a classical and an alternative university based on university history and interviews with academic employees. The alternative university is exemplified by Roskilde University (RUC). Brand is defined as a combination of added value, identity and reputation.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) KandidatHistorie, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||3 mar. 2009|
|Vejledere||Hans-Åke Persson & Francesco Lapenta|
- university history
- idea of the university