This project concerns concealed advertising on the social network Instagram. The purpose of the project is to generate knowledge about concealed advertising and the preconditions for its existence on Instagram. This is done in order to create greater awareness of concealed advertising in social networks. The project encompasses empirical data formed in three focus groups, in which users of In-stagram present their attitudes towards and experience with concealed advertising on Instagram. The project uses this data to investigate in which ways the Instagram culture and the consumer cul-ture contributes to the fact that concealed advertising exists and functions well on Instagram. Lastly, the project presents a discussion of the possible problems that concealed advertisement pre-sents.
|Uddannelser||Basis - Humanistisk Bacheloruddannelse, (Bachelor uddannelse) Basis|
|Udgivelsesdato||17 dec. 2014|
- ikke-markerede reklamer