The purpose of this project is to test and analyse the reception of a campaign within the intended target audience. After having acquired preknowledge about the target group and area of subject, the project use the method of conducting qualitative interviews for gathering empirical knowledge about the reception within the target audience. After doing so the project takes a more theoretical analytical approach by applying Schröder’s Multidimensional model to our new empirical knowledge. The project process reveals that the message of the campaign is well received and understood within the target audience, but lack implementation and engagement. In order to be able to continue working with the campaign one must re-evaluate different factors such as; the target group, format and intended engagement from target audience.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Bachelor|
|Udgivelsesdato||12 dec. 2016|