This project report attempts to uncover the relationship between the interacted identity, RUCs website and perceived identity among students at the undergraduate section. The project spans theory of the relationship between Corporate Identity and Organizational Identity. The project also works with the concepts of image and culture. The issue is examined with empirical data from ruc.dk and designed empirical evidence from focus groups and a qualitative interview. The the worked out empirical data creates in connection with the theory a bid of RUC-identity, and outlines where there are disagreements in the identity.
|Uddannelser||Basis - Samfundsvidenskabelig Bacheloruddannelse, (Bachelor uddannelse) Basis|
|Udgivelsesdato||8 jun. 2011|