This project consists of the production of a magazine and the subsequent analysis of the effect on the target group: communication students. The magazine, called ‘Hygge’, includes different themes related to the communication context: photography, portraits, cinema and society. The aim of the project is to investigate whether the created magazine is attractive for the target group by applying relevant theories. In order to gather feedback of the target group, qualitative research method has been employed, as it allows seeing how interviewees interpret the magazine. The first theory applied is the reception analysis, and it is used as a tool to investigate the reaction of the target group towards interpretation of information about reception of the magazine. The following theory we have introduced is feedback-driven audience analysis, which is used to get knowledge of how an audience makes sense of the product. The use of the other theory, visual communication theory, allowed us to reflect on the design of the magazine. It was concluded that it is important to acquire knowledge of how different people perceive media products and that their perceptions are highly influenced by their background, values, knowledge and interests. Furthermore, it was also concluded that audiences’ feedback might help to create a more successful media product.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Bachelor el. kandidat|
|Udgivelsesdato||18 jun. 2013|