Hvor skriver vi hen? - en undersøgelse af fem sprogguider til organisationskommunikation

Malene Wismar

Studenteropgave: Speciale


This thesis focuses on language guides to organizational communication. It discusses whether this genre is able to convey a functional comprehension of language that is applicable in languagework practices. The study is based on the analysis and interpretation of five language guides from public and private organizations in Denmark. The methodological approach consists of Danish functional grammar, Brown and Levinson’s theory of politeness combined with a learning approach inspired by Leif Becker Jensen, Knud Illeris and Yrjö Engeström. The findings of the study imply that the language guides mainly convey a mechanical understanding of language as essential functional elements as the concept of context are virtually absent. Few of the guides include the relational function of language, however, the nature of the content illustrates that the functional aspect is not distinctly present. The guides are not only a way to communicate linguistic knowledge to their readers as they are also used to communicate certain organizational practices and image strategies. Furthermore the guides themselves are also communication per se and the study shows that the guides are used as both a simple instruction and as documents that, potentially, can initiate a language learning process requiring reflection and involvement. As a genre language guides have the potential of communicating a functional comprehension of language provided that the author not only possesses the academic knowledge but also a thorough knowledge of the reader and the work practice the guide figures in. Furthermore it is imperative that the guide is designed on the basis of a learning approach to make the guide relevant and applicable.

UddannelserDansk, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato27 aug. 2010
VejledereNiels Møller Nielsen


  • sprogguide
  • tekstanalyse
  • organisationskommunikation