Hvem sætter dagsordenen?

Asbjørn Busk Jørgensen, Peter Bonde Andersen, Camilla Randsøe & Jacob Karmann Nyby

Studenteropgave: Semesterprojekt


Abstract The study investigates the relation between the global pharmaceutical company Novo Nordisk and UN Global Compact, an international program under the UN, in the context of understanding the general influences in this relation and determining if the idea of sustainability in Novo Nordisk originally spread from UN Global Compact. The report conducts a casestudy of Novo Nordisk as an empirical methodology to examine the problem of interest. In this process of data generation interviews with the following informants Anne Gadegaard, Program Director/Corporate Sustainability; Caroline Kaas Kristensen, Business Consultant; Mattias Krogh-Møller, Associate Manager in the department Training Development (Product Supply University); and e-mail correspondence with Christine Møller-Jensen, Senior Facilitator, are used in the analysis and discussion. All informants are employees of Novo Nordisk A/S. Relevant theories such as Travel of Ideas, Standardisation theory, Learning Networks and CSR-theory creates the basis for the casestudy through a hypothetic-deductive approach. They are used to utilise the findings made in empirical material through a theoretical concept apparatus, which permit an analysis and discussion of the relation between Novo Nordisk and the UN Global Compact. As mentioned above, a deductive methodology is applied and is the foundation of the structure behind the process of data generation. However, early in the process the hypothetic-deductive approach is dismissed, since the study’s findings induce the need of a more abductive approach to the analysis and discussion of the data, in order to scrutinize the questioned relation and develop a comprehensive understanding. In order to understand the relation, a discussion concerning different perceptions of power in an internationalised and globalised world is initiated. The discussion revolves around one of the study’s findings; the fact that Novo Nordisk in some aspects take advantage of their membership with UN Global Compact for personal interest. The question is raised whether this influence can be justified from UN Global Compact’s point of view. The study concludes that the correlation between Novo Nordisk and UN Global Compact cannot be seen as top-down, one-way relation with the UN Global Compact as the orginal sender of the existing idea of sustainability in Novo Nordisk. Instead the study proposes that the idéa’s origin is difficult to determine, however the present on-going process of materialising the idea in Novo Nordisk, is influenced both by Novo Nordisk’s membership of UN Global Compact, but also by UN Global Compacts way of institutionalizing an international idea of CSR.

UddannelserBasis - Samfundsvidenskabelig Bacheloruddannelse, (Bachelor uddannelse) Basis
Udgivelsesdato2 jun. 2014
VejledereJohn Damm Scheuer


  • Travel of Ideas
  • CSR
  • Georg Kell
  • Læringsnetværk
  • United Nations
  • Czarniawska
  • Triple Bottom Line
  • FN
  • Learning to Talk
  • John Ruggie
  • A World of Standards
  • Ruggie
  • Global Compact
  • Novo Nordisk
  • Brunsson
  • UN
  • Jacobsson