How does Coca-Cola's communication through media affects the motivation of fans to participate?

Alvydas Deisadze, Lidiya Pavlova, Valerie Vitousova & Thomas Vigneron

Studenteropgave: Semesterprojekt

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
SprogEngelsk
Udgivelsesdato13 dec. 2012
VejledereFrancesco Lapenta

Emneord

  • Coca-Cola
  • marketing
  • new media
  • communication