How companies manage social media interaction to maintain and enhance their brand image? How companies manage social media interaction to maintain and enhance their brand image?

Bijay Beijing Neupane, Rajib Jonchhen, Barkat Ali & Bikalpa Bibash Basaula

Studenteropgave: Masterprojekt

Abstrakt

This project report deals with the question how companies manage social media interaction in a challenging and uncertain environment facilitated by social media like Facebook,Twitter etc, where companies may not have the same power relation with its users as in mass media. They may have to struggle to protect their brand images. On the other hand, they also might not always be able to ignore what's going on on social media and simply not be there. Thus, this report goes on discovering why companies need to make sure their presence on such platforms, what are the specific challenges and opportunities to be on such volatile environment and how power relation is exercised on such interaction. Lastly, it attempts to explore what measures companies adopt to tackle those challenges.

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Master
SprogEngelsk
Udgivelsesdato30 maj 2018
Antal sider57
VejledereNorbert Wildermuth