The problem statement of this thesis is as follows: How do you communicate with young homosexuals of non-Danish origin who are in a phase of identification, in order for them to see club “Sabaah” as a meeting point for like-minded people and to develop an identity on their own premises? To answer the question of how one communicates with this target group, it is necessary to determine what being in a phase of identification implies for this exact group. The process of identifying one self as a homosexual of non-Danish origin within this target group must be seen in the light of the intersectional relation between the two categories of “homosexual” and “of non-Danish origin”. Moreover, these two categories intersect with the categories of gender and age, and it looks like gender and age are especially important for the self-negotiation of identity of girls in the phase of identification because their space of action is more limited as opposed to the boys’ space of action. Additionally, the girls are met with the expectations of marriage earlier in life, etc. The period of identification is perceived as being under pressure from both the homosexual and ethnical categories, and at the same time not feeling a part of any of these two categories. The phase of identification for the target group is characterised by the fact that it is not an aim to come out as a homosexual to the parents, but more a question of self-acceptance. In addition, the realm of understanding regarding being open or not being open about one’s homosexuality is inapplicable because this is typically not a question of either/or being homosexual, but rather a grey area in-between. In the phase of identification, the meaning of self-negotiation about having a homosexual identity is raising other questions than whether the individual is homosexual or not, and this is interconnected with four significant patterns of normative imperatives: The imperative that one cannot be homosexual, if one is Muslim, the imperative that one lives for his/her family, the imperative that ‘it’ is not something one talks about and the imperative that on the surface, the girl is the family’s honour. In the communication with this target group, one must be aware of the fact that these young people identify themselves with their ethnic backgrounds and the normative imperatives listed in the above. This means that communication focused on the individual may be difficult for the target group to handle. In the phase of identification, the target group is very much aware of not being stigmatised as homosexuals. Therefore it must be concluded that the principle of discretion must come before any communication with this target group both in terms of channels, messages and language.
|Uddannelser||Dansk, (Bachelor/kandidatuddannelse) KandidatKommunikation, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||5 jan. 2009|
|Vejledere||Chistina Hee Pedersen|
- springe ud
- særlig målgruppe
- etnisk baggrund
- diskret kommunikation