Holdning uden handling. En undersøgelse af barrierer for miljøvenlig handlen i hverdagen

Mette Wenøe

Studenteropgave: Speciale


This thesis sets out to explore why the Danes do not have a more environmental friendly be-haviour as they actually express that it is important to protect the environment. There seems to be a gab between what people say and what they do. I therefore ask the following cardinal question: What are the reasons for the skisma between the Danes’ attitude on environ-mental problems and their actual actions? – And how can this skisma be investi-gated? In order to explore and answer the cardinal question I examine both existing empirical and theoretical material. The empirical material is constituted of quantitative and qualitative re-search. I first exemplify the skisma by looking at how Danes act in relation to three examples: transportation, organic foods and waste, and go on to analyze and discuss the value of the quantitative and qualitative method, which are the commonly used methods to investigate peo-ple’s environmental viewpoints and -behaviour. The answer to the second part of the cardinal question is that the quantitative method can provide an overview of people’s environmental attitudes and actions and not much else, whereas the qualitative method can help to explain why people act as they do. The three examples show that people have an environmental friendly behaviour in relation to waste but that it is very limited when it comes to transportation and organic foods. Furthermore they clarify that environmental behaviour is deeply ambivalent and rooted in everyday life. This outcome is further explored as I move on to three theoretical viewpoints related to envi-ronmental problems and as I take a closer look at everyday life. Part of understanding why peoples opinion on environmental subjects does not cohere with their actions, is related to the invisible character of the environmental problems. This makes them difficult for people to relate to and act on. In spite of this the responsibility for environmental problems is to an increasing extent placed on the consumers. This makes everyday life important to examine. Societal structures however do also play a part as there is constant interaction between society and everyday life. As a consequence there are several factors that influence if people act environ-mental friendly or not. One of these factors is that it must be possible and easy to act in an environmental friendly way. This is however rarely the case. It is often too difficult and demand-ing to act environmental friendly. People act rational according to their own life. At the moment it does not seem rational to them to act environmental friendly in their everyday life. It is more expensive and takes up more time. In other words people are not motivated and it does not make sense to them because they have to go out of their way to show consideration for the environment. Furthermore there is no social demand on environmental friendly behaviour, only on an environmental friendly attitude.

UddannelserTekSam - miljøplanlægning, (Bachelor/kandidatuddannelse) KandidatGeografi, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato1 jan. 2003
VejledereJørgen Ole Bærenholdt & Birgit Land