Help Save Our Fairy Tales

Anne Kristine Als Helstam, Gjøl Torbensen, Alexandra Cecilie, Katrine Ravn & Marie-Louise Keck Holm

Studenteropgave: Semesterprojekt


The study aims to analyze and discuss how a fairy tale perspective in an ad campaign can encourage an audience to change the way they think about and treat the environment. Furthermore, the study looks at how the audience understands and views climate changes. Through the use of several different theories and qualitative interviews the project will analyze the way the campaign poster is perceived, and how the campaign is understood from an adult and a child’s view, and to what extend the fairy tale genre affects the way the campaign is grasped. Based on the project, we can conclude that the fairy tale genre does have an effect on the viewer; however, the children and adults understand the campaign in different ways with a different focus. The study shows that it is hard to create a campaign which appeals to an extremely wide target group, nevertheless, this is still possible.

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
Udgivelsesdato19 jun. 2015
VejledereHans Christian Asmussen


  • Comparative Analysis
  • Climate Change
  • Fairy Tale
  • Schrøder
  • Barthes
  • Communication