GRAFISK FACILITERING - En magtanalyse af styringen i konsulentværktøjet grafisk facilitering

Anna Munch & Marianne Boholt

Studenteropgave: Speciale


Abstract The topic of this thesis is the relatively new consultancy tool of graphic facilitation (GF). GF is a method that combines hand-drawn images and big picture thinking. A graphic facilitator leads a group through a process that results in visual output such as a poster or pamphlet. Our thesis analyses this management tool from a power perspective in an attempt to determine the power relations inherent in its practice. Our theoretical basis is French philosopher Michel Foucault’s theory of power/knowledge, individualism and governmentality as interpreted by sociologist Mitchell Dean. The discussion is based on field studies of GF practitioners through qualitative interviews and observation. This becomes the fulcrum of the analysis and forms the empirical basis of the thesis. The analysis is carried out on three levels. The first level examines graphic facilitation as a social phenomenon from a power/societal perspective in order to determine the origins of the tool, which discourses it promotes and what kind of society it supports. A comparative study of other consultancy tools serves to determine its position within the field. This shows that in some respects this tool is simply a modification of pre-existing techniques, while there are arguably aspects of is actual use that can be regarded as innovative. The second level of analysis is centred on the graphic facilitators’ articulations of the rationalities on which they draw. This makes it clear that the GF practitioners employ liberal management rationales to which the freedom of the individual and economic growth are axiomatic. On the third level of analysis we focus on the management techniques the graphic facilitators utilize and the way in which they manifest power and control through them. Central to these styles of management is their subscription to certain discourses about what constitutes a good participant, employee or citizen, effectively making the individual subject of his governance of self. This defines the manoeuvre enabling participation, ownership and self-governance, in the process rendering the governance ambiguous as it is aiming at these various elements of freedom at the same time, which in turn tends to obscure power relations, making it difficult for the individual to navigate between independence and commitment. The thesis concludes that graphic facilitation is a palpable product of an attempt on behalf of liberal rationales of governance to connect the labour market to the humanities and creativity in an effort to create welfare and economic growth for the individual and society. The analysis of graphic facilitation affords a concrete example of how these goals of governance mutually challenge each other.

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato31 aug. 2012


  • foucault
  • konsulent
  • magt
  • visuel kommunikation
  • governmentality
  • facilitering
  • grafisk facilitering