This paper seeks to conclude on the following issue: “To which extent can a communicative campaign get the chosen target group in the age of 18-35 to sign up as an organ donor?”
The project is based on a fictive campaign made in continuation of an earlier finished workshop about communicating with textual and visual instrument. The campaign’s primary objective was to make the target group take action and thereby make them sign up as organ donors. The project investigates whether the campaign is relevant, if the target group finds the information or purpose challenging, and finally whether or not the campaign accomplishes its purpose. It is then through a phenomenologically perspective, relevant theory and empirical data the paper concludes on the aforementioned issue in the paper’s analysis.
When the target group is faced with questions about organ donation, it is concluded that several of the interviewed experience barriers revolving several ethical and death-related issues. For some, organ donation was a subject they could not relate to and thereby they were not able to sign up as organ donors due to the fact that they did not feel the need for nor found it relevant it at their current stage of life. Half of the target group in question however did find organ donation relevant for themselves and their acquaintances’ and thereby the subject was within their horizon.
Finally, it is concluded that there are different opinions amongst the interviewed when it comes to whether or not the campaign would contribute in getting people to sign for organ donation. All of the informants express the need for more information about the sign-up which is the predominant barrier for all of the cases investigated in the project. Half of the interviewed group do not plan on signing up while the other half have far better qualifications to sign up because they feel motivated about organ donation. Based on the interviews, a different communicative solution focusing on more information might reach out to them and thereby increasing the signups. However, making it a legal solution would most likely result in greater ethical issues and as such not be the genuine solution to make more people become organ donors.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Basis|
|Udgivelsesdato||19 dec. 2016|