This thesis examines how the Indian CSR-approach conforms to the global strategic CSR-trend. To conduct the study, main characteristics of strategic CSR has been identified through institutional theory as corporations, and their responsible behavior, is a dominant institution in todays globalized society. Furthermore, the traditional characteristics of Indian corporate philanthropy have been identified in order to comprehend if the Indian CSR-approach conforms to global strategic CSR in a distinctively Indian way. Two CSR-initiatives of the Indian government along with two comprehensive reports on business-NGO relationships has been analyzed. Just as the institutional characteristics of strategic CSR, NGO-presence and government involvement, has been applied to the empirical data in the analysis. Concurrently with the knowledge of traditional Indian CSR being predominantly philanthropy towards local communities, the study has established how the Indian CSR-approach conforms to global strategic CSR-trends. Though NGOs are numerously represented in India, their presence within CSR is characterized by mistrust from Indian corporations towards NGOs due to a history of poor management and corruption. However, business-NGO partnerships within CSR are slowly emerging and initiatives has been taken to enforce the legitimacy of NGOs in India. In 2011 the Indian government published voluntary guidelines on how to conduct responsible business. The guidelines were developed in consultation with relevant stakeholders, such as corporations and NGOs, as the institutional theoretical framework prescribes it. Equally important, has the Indian government has recently enacted the Companies Act, 2013 of which Clause 135 concern CSR. Though legislation on CSR in itself reflects conformity to the global strategic CSR-trend, the Indian government manages to maintain a distinctively Indian CSR-approach by mandating that a statutory two percent spend on CSR must be earmarked for local communities.
|Uddannelser||Internationale Udviklingsstudier, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||4 feb. 2014|