From creative idea to business product

Selma Rank, Pernille Kjeldsen & Mira Gesine Juliane Wiberg Brandes

Studenteropgave: Semesterprojekt


In order to answer the problem formulation: How will a creative film process be structured in a business setting, and what measures should be taken to make a marketable film according to our studies?, we found it significant to interview three filmmakers, respectively, two scriptwriters, Jannik and Alexander and a director and scriptwriter, Jakob. By interviewing the three different filmmakers, we were able to achieve the proper insight needed, in order to achieve a wider perspective on the business process and the measures, which need to be taken in order to make a marketable film. From the beginning of the project our prior understandings have affected our approach in the configuration of the project. Since most of our prior understanding is regarded how the business process is affecting the creativity, it was clear that business processes and creative stages within this process was the fulcrum of our project. It seems that the theoreticians and researchers Bruce R. Barringer and R. Duane Ireland has made an entrepreneur theory, which makes sense to the analysis of the business processes in the Danish film industry. They introduce four stages, from which we have chosen the three, which are the stages an entrepreneur goes through when launching an idea and turning it into a product - in this case a marketable film. The three interviewees represent three different approaches when making a film, and it becomes clear throughout this project, that is has a big affect on your ability to work creatively freely, whether you have a long and experienced career, or is new to the business. Alexander and Jannik have only worked in the business and both have 5-10 years experience in the business, whereas Jakob has over 20 years experience. Though Alexander and Jannik do not have the wish, nor accumulated merit to work as freely as Jakob, they do not feel inhibited by this. They followed the instructions and rules set by the DFI, and have a close working relationship with the DFI consultants, which has a positive effect on the overall results, according to Alexander. We have found, that in order to make a marketable film, it is about whether you are aware of your weaknesses and strengths, and what measures you should be taking to get the necessary funding in order to make the film, since when you are new to the business, you do not have as much business know-how as an experienced filmmaker. Therefore we recommend new filmmakers, based on our findings, that it is necessary to follow Alexander and Jannik’s example of conduct, and within this approach find leeway for your purpose and gather experience for your creative and entrepreneurial mastery.

UddannelserVirksomhedsstudier, (Bachelor/kandidatuddannelse) Bachelor
Udgivelsesdato25 maj 2016
Antal sider62


  • Film industry
  • creativity to product
  • entrepreneurship theory