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Amalie Glimø Christensen

Studenteropgave: Semesterprojekt


Our project deals with the science and philosophy studies and text and sign dimensions. In these dimension the project will go deep and proof the connection between the idea of the free will people have, and advertising. The study is based on an analysis and an interpretation of three chosen advertisements, where two of them are based on our observation of the Copenhagen Central Station. To examine the connection between the idea of free will and advertising we have chosen some analytically categories; free will, semiotic and ethics in connection with advertising. Beside these analytically categories, we have also chosen to immerse ourselves into the project, in both relations to the observation and as well in the understanding of the analysis and the results of it. After an analysis of the three advertisements we can now conclude that advertising can have an effect on us and our free will if the sender choose to abuse the advertisement instruments. These results have given us the base to see free will as existing in the individual person, but is to some extent different from individual to individual. The findings from our analysis gives us the ability to point out an ethical limit for advertising, which will protect the individual from being manipulated and by this being unable to use their free will. This limit occurs when sender treats the individual person as an object and not as a subject. Therefore chooses the sender to use the advertisement instruments in a way that creates a deceptive advertisement.

UddannelserBasis - Humanistisk Bacheloruddannelse, (Bachelor uddannelse) Basis
Udgivelsesdato27 maj 2015


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