The purpose of this project is to examine how the Danish department of Save The Children creates distant suffering through their campaign, and in continuation of this appeals to the receiver to take action. We will explain some theoretic factors, that will help us analyze how the campaign through both textual and photographic means produces distant suffering. The analysis will be constructed with a semiotic starting point, which will contribute to the understanding of how the different signs of the campaign produces distant suffering through the Rohingya-children in the campaign. This is based on how meaning is created through our cultural understanding of suffering.
The theoretical part of this project will firstly present an insight in how distant suffering, mediation and modal imagination is connected. It will then establish how meaning is created through representation. Lastly it will explain how the perception of the Others is created, and how children, when used as an instrument of suffering, intensifies the supportive role of the West in relations to the ‘rest’.
The first part of the analysis will conclude that the Danish department of Save The Children creates distant suffering in their campaign by using the Rohingya-children as a representation of suffering. First we will conclude who the sufferers are, by analyzing the refugee-crisis as depicted by Save The Children. The suffering will then be divided into a physical and psychological aspect. Through the campaign-photograph and the associated text we will analyze how the receiver will understand and interpret the suffering. The means produced by Save The Children is used to create the meaning of both states of suffering. Lastly we will conclude that the suffering can be interpreted differently depending on the receiver.
The second part of the analysis will conclude that the campaign is focused on urging the receiver to act upon the refugee-crisis in Myanmar. First, we will conclude that the urge is based on the receiver’s ethical obligations towards the distant Others in Myanmar. We will then conclude on which means of the campaign that are linked to the receiver’s options for action. Lastly we will conclude on the different possibilities for action that Save The Children expounds through their campaign.
We will reach the overall conclusion, that suffering is a concept that depends on the cultural understanding of the receiver, and that the campaign gives the receiver an urge to act upon the crisis through its ethical obligations.
|Uddannelser||Basis - Humanistisk Bacheloruddannelse, (Bachelor uddannelse) Basis|
|Udgivelsesdato||19 dec. 2017|
|Vejledere||Nanna Kirstine Leets Hansen|
- Lidelse på afstand
- De Andre
- Red Barnet
- Lilie Chouliaraki
- Stuart Hall