The thesis analyses the efforts of Ålholm Skole, Amager Fælled Skole and Dyvekeskolen's to attract more ethnic Danish pupils and thereby diminishing the level of bilingual pupils at the schools. All three schools were deselected by many ethnic Danish parents around 2005. As a result the schools became part of the Copenhagen Model for Integration, which is a piece of legislation from the Copenhagen City Council aiming to diminish ethnical segregation. All three schools have tried to influence parents through communication initiatives to actively choose the schools and this paper analyses, how and if, this has been successful. Our methodology combines sociotropic orientation and a "pure" rational choice model, meaning parents can be motivated by both common and personal interests. We employ communication theory in order to determine the choices and perceptions of parents and to determine how schools can succeed with effective communication. In our study we employ interviews with school employees and ethnic Danish parents, observations at pre-school events for parents, article search and quantitative data for bilinguals and intake share. Emphasis is put on parents' statements due to their tangible experiences with the communication of the schools and if and how this has influenced the parents' view of the local school and the choice of school. Our analysis shows how Ålholm and Amager Fælled Skole through an effective and coherent communication have influenced local ethnic Danish parents to actively choose the schools and thereby bringing down the level of bilinguals. By having a clear profile and use of various media and cooperation with kindergartens, the two schools have managed to entice parents to attend pre-school events. Attending pre-school events has convinced many parents to choose the local school. On the other hand, Dyvekeskolen has neglected the initial contact with parents and as a result many parents have, at an early stage, decided against the school. This explains why Dyvekeskolen has twice as many bilinguals at school start compared to the other two schools. Our study shows how schools that are found in areas with big ethnic segregation across public schools and have approximately the same level of bilinguals, as the three schools had in their catchment areas in 2006, can influence ethnic Danish parents to actively choose the schools with an effective and cohesive communication strategy.
|Uddannelser||Forvaltning, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||15 apr. 2014|
- Københavnermodellen for integration
- offentlige organisationer
- etnisk segregering
- rational choice