Fra forbruger af tøj til bruger af tøj - Et forbrugssociologisk indblik i brugen af fysiske delekoncepter med delt adgang til beklædning

Vibeke Myrtue Jensen

Studenteropgave: Speciale


From consumer to user of clothes; a consumption sociological insight into the use of clothes-sharing concepts The thesis addresses possibilities and obstacles to the use of clothes-sharing concepts by Danish women. Shared access to physical products is a sharing-economical solution proclaimed to be able to tackle the resource and climate issues of the day, and concepts involving collaborative consumption are seen as being able to satisfy the needs of both businesses and consumers. The textile industry is one of the world’s most polluting and problematic industries. Denmark is one of the countries in the world with the highest consumption of clothing, and at the same time it has one of the lowest recycling percentages. Therefore, a coupling of sharing economy and consumption of clothing is obvious. The thesis is based on a qualitative investigation of members and owners of two Danish companies pioneering in clothes-sharing. A literary review is used as preliminary empiricism, as well as an interview with a specialist in the field and knowledge from lectures and conferences. It is an explorative investigation, and consumption-directed practical theory has been used to analyse the results. It is found that sharing-concepts meet the routines of the consumers as long as the concept is placed either close to the homes of the members or near other routine-based activities. The sharing-concepts are used because they are considered a cheap access to large quantities of clothing. Environmental perspectives and the idea of the good cause are only secondary to the consumer, but they are used to justify the use of shared clothing to the outside world. The sharing-concepts suffer from a limited selection of clothing as well as structural obstacles hindering their spread. Further research is required to determine if the solution is aiding a reduction in the output of new clothes. Until such research has been done it is difficult to say how good the solution is.

UddannelserTekSam - miljøplanlægning, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato6 jan. 2015
VejledereErling Jelsøe


  • deleøkonomi, cirkulær økonomi, leasing, omstilling, praksisteori, forbrug, sociologi, genanvendelse, genbrug, tøjproduktion, tekstilindustri, bytteøkonomi, deletøj, ressourceknaphed, forbruger, miljø, bæredygtighed, beklædning, tøj