This project examines how young people in the ages 18-24 receive the campaign video First time voter, which was part of an overall campaign that the European Parliament launched during the elections in 2014. At the same time the project seeks answers to how the age group in question can be mobilized and how they perceive being exposed to political statements through the social media. The study is based on qualitative interviews, scientific contributions from professionals from the communications and media industry, and the incorporation of theory on reception of communication- and media products and theory on meaning formation amongst people. The project concludes that there lies a great challenge in engaging young people through the social media, and that the European Parliament, to much greater extent, has to provide information geared towards this specific target group.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Bachelor el. kandidat|
|Udgivelsesdato||5 jan. 2015|
- sociale medier