Fitness World - Fremtidig overlevelse: Fitness World - Future Survival

Kasper Rice, Nikolaj Klink, Mie Nielsen, Andre Carlson, Mikkel Boy & Alexander Hansen

Studenteropgave: Semesterprojekt


Our project is a case study with Fitness World as a baseline. Our project will enhance Fitness Worlds penetration on their current position on the market. Our empiricism includes both qualitative and quantitative methodical approaches by the use of an expert interview and a questionnaire survey. These methods contribute and generate general knowledge about the fitness culture in Denmark and the customers in the fitness industry. We have stated a possible strategic opportunity for Fitness World to make use of, which helps them survive on the market. Analyzing SWOT, TOWS and theories by Michael E. Porter support these strategic opportunities.

UddannelserBasis - Samfundsvidenskabelig Bacheloruddannelse, (Bachelor uddannelse) Basis
Udgivelsesdato27 maj 2015
VejledereHans Beck


  • Fitness World
  • strategi