Abstract This thesis is based on the radio program 'Street Level Philosophy', produced by us during the workshop Radio – Culture, power and differences at Roskilde University. The thesis sets out to examine how the program is perceived by the intended audience. The intended audience in this case consists of two different groups. This is explained by the fact that the program was produced as a part of a strategy attempting to attract a younger audience to the radio channel P1. The program was therefore produced to speak to the main audience of P1, who is the average age of 61 but must also reach a younger audience – students. This is reflected in the way the program attempts to treat the question of 'the good life' in a philosophical framework that is less academic than what is typical for P1. Based on focus group interviews with representatives from the two target audiences an analysis of their perception of the program is formed. A phenomenological approach makes the subjective experience and consciousness of the participants fundamental in understanding their perceptions. Based on these studies the thesis concludes first of all that the younger group as well as the older considers P1 as their radio channel. As a result both groups have similar criticism regarding the program. They demand a higher level of reflective and in depth features. Nonetheless it is clear that the younger audience has a better immediate understanding of the themes of the program. This indicates that we as producers have been most successful in reaching the audience that is most like ourselves. On a final note it is concluded that the assumption that a program must have less academic depth to really reach the young audience is flawed.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Bachelor el. kandidat|
|Udgivelsesdato||6 jan. 2014|
|Vejledere||Tine Mark Jensen|
- Multidimensional model