This paper investigates whether or not strategic philanthropy has a positive influence on human resources, and thereby gives a company a competitive advantage. This is being scrutinized through a case study of the Danish optician, Louis Nielsen, which is an affiliate of the international company Specsavers. The purpose of this thesis is to falsify the following hypothesis: Louis Nielsen’s philanthropic work generates an increased affective commitment experienced by the employees towards Louis Nielsen, thereby increasing the competitive advantage of the company. Statistical research has been executed, by collecting survey data from the employees at Louis Nielsen, in order to determine whether Louis Nielsen’s philanthropic initiatives have a positive causal correlation with affective commitment. The research has a particular focus on the philanthropic project, Giv Syn til Tanzania (Give Sight to Tanzania), where Louis Nielsen donates used glasses to less fortune people in Tanzania. Our conducted analysis finds a strong positive causal correlation between indicators of affective com-mitment and philanthropy. It also finds a strong positive causal correlation between affective commit-ment indicators and employee retention. Therefore, it is not possible to falsify the hypothesis.
|Uddannelser||Virksomhedsstudier, (Bachelor/kandidatuddannelse) Bachelor el. kandidat|
|Udgivelsesdato||15 jun. 2015|
|Vejledere||Jacob Dahl Rendtorff|
- Louis Nielsen
- Strategisk filantropi