This project looks at one of the biggest fast fashion industry giants H&M. The company has been trying to undergo several improving changes in regards to the sustainability factor of this brand. This study entails an elaboration about the three main aspects of the triple bottom line theory in the form of an inquiry of H&M’s balance of the environmental, social and economic factors. This has furthermore led to the questioning of the reports, business model and overall performance of the innovations they implemented. Thus, we have used a couple of theoretical frameworks and methodological tools in order to understand the balance of these three sustainability factors. Under the theoretical framework resides a Corporate social responsibility and the Triple bottom line theory. Moreover, in order to deliver a fine investigation, we have implemented the Critical realism throughout the analysis and an abductive approach as the main methodological tools and a case study as the base of our research.
|Uddannelser||Basis - International Samfundsvidenskabelig Bacheloruddannelse, (Bachelor uddannelse) Basis|
|Udgivelsesdato||26 maj 2019|