Fair Trade - Et casestudie af brydningsflader og konflikter i Fair Trade bevægelsen med fokus på empowerment og udvikling

Østergård Agertoft, Anne Katrine, Emil Yndal Lundbo, Lea Rasmussen & Sune Rostgaard Christsensen

Studenteropgave: Semesterprojekt


In our research of the International Fairtrade Labelling Organization (FLO), we became aware of intern reactions following the expansion of their certification system. In 2006 The Latin American producer network CLAC created its own Fair Trade initiative; Small Producers´ Symbol that are managed by the organization FUNDEPPO. Our report focuses on the small scale producers position in FLO and FUNDEPPO and how the organizations separates themselves from each other with their view on keywords like development, Fair Trade and Empowerment. With the help of Michel Foucault’s concept of power and Marjorie Mayo’s empowerment theory we have created a discourse analysis of the two organisations principles, values, standards and certifications documents and detected differences in their empowerment and development discourses. Our analysis shows that it is in their focus on national trade and active citizenship that FUNDEPPO distinguish themselves from FLO and the more conventional perception of Fair Trade as a regulation of the international mainstream marked that they seek.

UddannelserInternationale Udviklingsstudier, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
Udgivelsesdato18 dec. 2012
VejledereLone Riisgard


  • empowerment
  • foucault
  • fair trade